Recent
CX

CXO User

Executive Access

Hi Gaurav, welcome back

Highlights

KBC drives +23% GRP surge
+22.6%
Mumbai market share dropped
-8.2%
UP/Uttarakhand growth potential
+12.3%

Actions

Extend KBC celebrity guest format for 2 more weeks
Deploy counter-programming promos in Mumbai 9PM slot
Introduce regional language promos in UP/Uttarakhand

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